Google Ad Copy Analyzer — Will Your Search Ad Get Clicks?
Enter your headlines, descriptions, and the keyword you're bidding on. Our AI scores your ad on keyword relevance, click-through potential, ICP fit, and CTA strength — and rewrites it if it falls short.
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Overall Score
Top improvement
Dimension scores
5 specific improvements
Rewritten version
See your full analysis
Dimension scores, 5 specific improvements, and a rewritten version of your Google Search ad — free with a Numi account.
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How It Works
Describe your target buyer — their role, company size, and the problem you're solving. Choose your campaign goal. Enter the keyword you're bidding on, your headlines (up to 3, max 30 characters each), and your descriptions (up to 2, max 90 characters each). Hit analyze.
Our AI evaluates your ad across five dimensions: keyword relevance, click-through potential, value proposition clarity, ICP message match, and CTA strength. You get a letter grade, a one-sentence summary of the main issue, and the single most important thing to fix — free, in seconds.
Create a free account to unlock the full report: all five dimension scores with specific notes, five ranked improvements, and a fully rewritten version of your headlines and descriptions ready to A/B test.
What You'll Get
Free analysis includes your overall grade (A through D), a plain-English summary, and the highest-leverage improvement to make before running the ad.
Full report (free account required) includes:
Keyword Relevance — does your copy match what the searcher actually typed and intends to accomplish?
Click-Through Potential — does the ad give someone a specific reason to choose your result over the others?
Value Proposition Clarity — is the outcome or benefit immediately obvious within the character constraints?
ICP Message Match — does the language speak to your target buyer's specific situation, not a generic audience?
CTA Strength — does the call to action match the commitment level of someone at the top of funnel?
Five specific, ranked improvements with exact language suggestions
A fully rewritten version of your headlines and descriptions ready to test
Why Google Search Ad Copy Is Harder Than It Looks
Google Search ads are the most constrained copywriting format in paid advertising. Three headlines at 30 characters each. Two descriptions at 90. Google rotates combinations, so each element must stand independently. The searcher has clear intent — but so do your six competitors whose ads appear on the same page.
Most Google Search ads fail for one of three reasons:
The headline repeats the keyword but adds no value — it tells the searcher what they already know, not why to click
The description is generic — "industry-leading solutions" could belong to any ad in any category, so it gives the searcher no decision-making information
The CTA mismatches funnel stage — asking someone searching "best project management software" to "book a demo" is too much friction; asking them to "start free" or "see pricing" matches where they actually are
This analyzer catches those problems before you pay for impressions. It evaluates your ad the way a performance marketing director would in a pre-launch copy review — instantly, against your specific ICP and keyword.
How to Write Google Search Ads That Get Clicks
The highest-converting Google Search ads share a consistent structure: the first headline matches or closely echoes the keyword, the second headline names the clearest benefit or differentiator, and the third headline handles objections or provides social proof. The descriptions extend the headline promise with specifics — not filler.
The mistake most advertisers make is treating headlines as billboards for their brand name. Searchers don't click because they recognize your brand — they click because the ad answers the implicit question behind their search query. Someone searching "marketing analytics for SaaS" wants to know their CAC by channel and attribution is broken. An ad that speaks to that wins the click over one that leads with a brand tagline.
Use this analyzer to check whether each of your headlines and descriptions earns its place — and to see a rewritten version that applies these principles to your specific ad and ICP.
Frequently Asked Questions
A Google ad copy analyzer evaluates your search ad headlines and descriptions against your target audience and keyword intent. It scores the copy on dimensions like keyword relevance, click-through potential, value proposition clarity, and CTA strength — identifying exactly what to fix before you pay for impressions. This analyzer runs your ad through an AI model trained on B2B and B2C conversion fundamentals and returns a grade, summary, and specific improvements in seconds.
Strong Google Search ad headlines do three things: match the searcher's keyword intent, name a specific outcome or pain your buyer cares about, and give a reason to click over the other results. Avoid generic phrases like "best solution" or "industry-leading" — they add no information and are invisible next to five similar claims. Use concrete numbers, specific outcomes, and the language your ICP uses when describing their problem. The 30-character limit forces precision, which is an advantage — every word must earn its place.
Average Google Search ad CTR varies by industry: B2B software averages 2–4%, professional services 4–6%, and high-intent transactional keywords can see 8–12% or higher. The biggest driver above average is ad relevance — how closely your headline matches what the searcher typed and what they're trying to accomplish. Ads that match keyword intent and name a specific outcome consistently outperform generic copy by 3–5x on the same keywords and bids.
The most effective approach is to include the core keyword phrase — or a close variation — in at least one headline, ideally Headline 1. Google bolds matching terms in the ad, which increases visual prominence and perceived relevance. In descriptions, extend the keyword's implied intent: if the keyword is "project management software for agencies," your description should speak to the specific outcome agencies care about, not generic project management benefits. Keyword insertion is a tactic; keyword relevance is the goal.
Yes. The basic analysis — grade, score, one-sentence summary, and the single most important improvement — is completely free. No credit card, no account needed. A free Numi account (email only) unlocks the full breakdown: all five dimension scores with specific notes, five ranked improvements, and a rewritten version of your headlines and descriptions ready to test.
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