Facebook Post Analyzer — Will Your Facebook Post Get Reach?
Paste your Facebook post, describe your target audience, and tell us what you want it to do. Our AI scores your thumb-stop factor, ICP relevance, engagement triggers, platform tone, and CTA — and shows you exactly what to fix before you publish.
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Overall Score
Top improvement
Dimension scores
5 specific improvements
Rewritten post
See your full analysis
Your complete dimension scores, 5 specific improvements, and a rewritten version of your post — free with a Numi account.
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Get your full analysis — all dimension scores, 5 improvements, and a rewritten version of your post — plus early access to Numi when we launch. No card, no noise.
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How It Works
Describe your target audience — their role, context, and what they care about on Facebook. Choose what you want this post to accomplish: engagement, website traffic, a sale, page likes, or event signups. Paste your post copy (up to 5,000 characters), select your post format, and specify whether you're posting to a business page, personal profile, or Facebook Group. Hit analyze.
Our AI evaluates your post across five dimensions: thumb-stop factor (does the opening grab attention in the feed?), ICP relevance (does the copy speak to your audience's specific context?), engagement trigger (does the post invite a comment, share, or reaction?), platform tone match (does the post feel native to Facebook, or does it read like a broadcast?), and CTA clarity (does the post move people toward your goal?). You get a letter grade, a plain-English summary, and the single most impactful change you can make — free, in seconds.
Create a free account to unlock the full report: all five dimension scores with per-dimension notes, five ranked improvement recommendations, and a fully rewritten post incorporating every suggestion.
What You'll Get
Free analysis includes your overall grade (A through D), a one-sentence summary of your post's main strength and weakness, and the single highest-leverage change you can make before publishing.
Full report (free account required) includes:
Thumb-Stop Factor — does your opening line or hook stop the scroll in a busy Facebook feed?
ICP Relevance — does the copy speak directly to the motivations and language of your described audience?
Engagement Trigger — does the post naturally prompt a reaction, comment, or share — without explicitly begging for one?
Platform Tone Match — does the post feel like native Facebook content, or does it read like a press release or ad?
CTA Clarity — does the call to action match your stated goal and feel natural in context?
Five specific, ranked improvements with exact language suggestions
A fully rewritten post
Why Facebook Post Reach Is Harder Than It Used to Be
Organic Facebook reach for business pages has declined steadily over the past decade. Today, an unoptimized post from a business page might reach 2–5% of followers without paid promotion. The posts that still get organic reach earn it — they generate enough immediate engagement from the right people that Facebook's algorithm distributes them further.
The gap between a post that gets buried and one that spreads usually comes down to three things:
Does the first line make someone stop mid-scroll, or does it blend into the feed?
Does the copy feel like it was written for this specific audience, or for a generic "everyone"?
Does the post give people a reason to do something — react, comment, share — rather than just consuming and moving on?
This analyzer evaluates your post against the specific audience you describe and the context you're posting in. A post that works in a niche Facebook Group will score differently than the same post on a business page — because the audience expectations, tone norms, and algorithmic signals are entirely different.
How Numi Scores Your Facebook Post
Most content tools check readability or keyword density. Numi evaluates your post relative to the specific audience you describe, the goal you've selected, and the context you're posting in. The five scoring dimensions are chosen to reflect what actually drives Facebook performance for goal-oriented content:
Thumb-Stop Factor — the first 1–2 lines determine whether someone keeps scrolling or reads the rest. This score measures hook strength in the Facebook feed context
ICP Relevance — measures whether your copy speaks to your audience's actual motivations, not just their demographic category
Engagement Trigger — scores whether the framing naturally invites interaction without hollow "like and share" asks
Platform Tone Match — evaluates whether the post feels native to Facebook's social context, or whether it reads as an ad or broadcast
CTA Clarity — checks whether your call to action is specific, believable, and aligned with the post goal you selected
Frequently Asked Questions
A Facebook post analyzer evaluates your post copy against your stated target audience and post goal. It scores five dimensions — thumb-stop factor, ICP relevance, engagement trigger, platform tone match, and CTA clarity — and identifies the single most impactful change you can make before publishing. Unlike generic readability tools, this analyzer adapts its scoring to the specific audience you describe and the context (business page, personal profile, or Facebook Group), so you're optimizing for your actual buyers, not average platform benchmarks.
Facebook's algorithm prioritizes posts that generate meaningful interactions quickly — comments, shares, and reactions from the right audience. Posts that consistently get organic reach share three traits: a first line or visual hook that stops the scroll mid-feed, copy that speaks directly to what the audience cares about right now, and a natural invitation to interact. Posts that feel like ads get suppressed; posts that feel like content worth sharing get distributed.
Yes. Facebook's algorithm historically favors native video and Reels over link shares, which can suppress distribution. Image posts and text-only posts perform differently depending on audience and context — a Facebook Group often rewards detailed text posts, while a business page benefits from visual formats. This analyzer scores whether your chosen format aligns with your goal and audience, and flags when format choice is likely to limit organic reach regardless of copy quality.
Yes. The basic analysis — grade, summary, and one top improvement — is completely free with no signup required. A free account (email only) unlocks the full report: all five dimension scores with per-dimension notes, five specific improvement recommendations, and a fully rewritten version of your post incorporating every suggestion.
General engagement counts everyone who reacts, comments, or shares — including people who will never convert for your specific goal. ICP fit measures whether your post speaks to the motivations and language of your specific target audience. A post can get hundreds of reactions from the wrong crowd and generate zero website visits, page likes, or purchases from people who actually matter. This analyzer scores whether your post will resonate with the people you described — not just maximize algorithmic reach across a broad audience.
Related Tools
Also analyze your other GTM content before you send it: